About 6 years ago I took my first babysteps into the world of SmartTV development, when I joined 24i as an intern. Really only knowing Netflix at the time, I had no idea of this massive and interesting world of development that lies behind the apps we now love to use on a day to day basis. But it’s not all been fun and games. Developing for SmartTV can be very frustrating at times, and there are a lot of things that could be improved for the ecosystem to become more approachable. …


A very well formulated question with a not so easily formulated answer. If you look at the majority of the big players out there (we’ll consider Apple TV+ and Disney+ as not big in this instance), the answer is pretty clear. They are everywhere. And when I mean everywhere, I mean literally everywhere. Every (or almost every) country, every device, whether it’s handheld or shared in the living room. They are everywhere. While this may be feasible for the biggest players like Netflix, it might not be for you. …


The heart of OTT apps will always remain the video player. Whether you’re dealing with VOD or Live video content, this is the one part you need to have nailed down. Users will judge you harshly if video starts slow, buffers a lot or has a terrible quality. And then we haven’t even touched upon the user interface or some of the things that happen under the hood. So where do you start and what should you consider when looking to develop or use a video player?

My player should do A and B and C

Step one in your search for a video player (or multiple video players)…


Sports are cool. They often keep you healthy, allow you to interact with cool people (until Covid happend, at least), and in general are just fun to play. But don’t you equally enjoy watching Sports? Many people do, so how do you get them to use your Sports App in a good way? How do you get them to interact more, share more, and watch more in general? In this blog I’ve taken the opportunity to look at some cool ways of increasing all that, and more.

GOAAALLLL!

Whenever I’m watching a live football match (I’ll admit, I’m not the biggest…


I’m a big fan of YouTube, and spend some of my spare time uploading videos for fun. They are nothing fancy en certainly don’t attract a big audience. Most videos really just get anywhere between 5 and 100 views. For one specific video, that has changed since a few days, for no apparent reason. The video was uploaded almost two years ago and had gained no significant traffic whatsoever. That all changed when the fire nation attacked. Sorry, no, this is not the series Avatar. What I meant to say is: that all changed when YouTube decided to recommend my…


A question we continue to ask ourselves during software development, how much code should we actually write ourselves? With such an abundance of frameworks, libraries and components available on Github and the likes; why would you spend the time and effort into writing what others have already done (and possibly better)? A fair question to ask, and a question with a different answer depending on the situation you find yourself in. In this blog we discuss some of the reasonings behind writing the code yourself, and making heavy use of code written by others.

PSA: For the sake of purpose…


If you’ve been contemplating what to build your next side-project in, like I have, it can feel like stepping into a mine-field not knowing what might come with your next step. 2021 is shaping up to be yet another year where frontend development doesn’t slow down one single bit. Many developments have started last year of course, but they are well on their way to reaching a climax in the year ahead. What can we expect from the likes of Vue, Svelte and React?

Vue 3.0

Initially released in September 2020, Vue 3.0 is the next iteration of this progressive JavaScript framework…


Time flies when you’re in lockdown, doesn’t it? It feels like just yesterday when we were still able to have physical contact and enjoy the amazing technology on show at CES. Now everything is digital, including CES. Luckily, that didn’t affect the announcements made this year! So let’s dive straight into the latest and greatest of TV announcements that were made at CES 2021.

Goliath versus Goliath

Yes, I am fully aware that this is supposed to say ‘David versus Goliath’. However, in the world of television there really are two Goliaths that usually dominate: Samsung and LG. With both of these technology…


Recently, 24i has launched their all-new Video Experience Platform. In the latest episode of the ‘In Conversation With…’ video series, Pim Verbij, VP Product at 24i, explains the ins and outs of the new platform. This is an accompanying blog for this latest episode. You can view the video here.

A short introduction: What is the Video Experience Platform?

The Video Experience Platform in short, is the latest revolution in the 10+ years development experience that 24i carries. Over the past years, 24i has developed and released applications on many devices, including but not limited to: web, mobile, SmartTV and consoles. …


After a video by Martijn van Horssen

During these Corona Virus times, we’ve seen a huge uptake in subscribers and content watched for OTT apps. If any, now is probably one of the most opportune times to start a new OTT app. However, starting an OTT app is only the beginning. It is what you do after, that is the most important. Specifically, how do you grow and keep your subscribers active on your platform? How do you keep them engaged with your apps across different times of the day, and across different types of devices? Let’s dive in.

Understanding the screens

Understanding…

Matthijs Langendijk

Developer from the Netherlands. Working as a JavaScript Developer & Product Owner at 24i. www.linkedin.com/in/matthijs-langendijk/

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